Our Story

Steeden was established in Queensland in 1958 by Ray Steeden and produced leather footballs, cricket balls and boxing equipment. Steeden moved to New South Wales in the late 1960s and was acquired by Gray-Nicolls Sports in 1995.

Steeden Brand

The Steeden brand has grown from strength-to-strength under the guidance of Gray-Nicolls Sports through continual innovation, introduction of new products, creative ideas and acquiring important endorsements.

Official Ball of Rugby League

The license of Steeden is ran by Advantage Sport in the EU, who have developed the apparel side of the brand to be one of the most forward thinking and innovative brand in the market place.

Official Ball of...

  • The National Rugby League (NRL), State of Origin,
  • NSW Rugby League,
  • Queensland Rugby League,
  • New Zealand Rugby League,
  • Auckland Rugby League,
  • Rugby League World Cup 2013
  • England Rugby League,
  • Wales Rugby League,
  • Federation of International Touch Football,
  • Many more associations, clubs and teams throughout the world.

“Would be good to get a quote here about the product. We’ll obviously add a rugby image here as well.”

Winston Smith

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